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Consumption-Based Forecasting and Planning : Predicting Changing Demand Patterns in the New Digital Economy Vendor Code_A144 yet it is magic thatThis book presents a new approach to forecasting for retailers and manufactures for demand planning that emphasizes why changing from a supply centric approach to a true demand (consumption POS, syndicated scanner data) approach is required to be successful in the new digital economy. The current COVID 19 disruption has emphasized the need to change from tradition demand planning to consumption based forecasting and planning with a renewed focus on